In 2018, an idea was born and transcended to active wear. A concept to redefine not just the way we dress but the way we feel in our own skin. Our journey began with a simple concept: a fabric that didn't just cover imperfections but embraced them, enhancing body shapes through strategically designed panels. This was the inception of our brand—a commitment to empower confidence through clothing.
After two and a half years of tireless work, innovative thinking, and dedication, we found ourselves ready to evolve. In the heart of Bucharest, Romania, we set up our dream atelier, a creative haven equipped with the latest technology and manned by a team of skilled artisans. This marked the expansion of our offerings, adding to activewear and casual premium clothing for both men and women.
Within the walls of our atelier, everything comes to life. Every stitch, every pattern, and every fabric are specifically chosen and crafted by our passionate team. We believe in the power of in-house creation—a commitment to exclusivity, quality, and versatility. Our items are not just garments; they are stories woven with threads of creativity and dedication.
A year into our enhanced journey, we took a leap onto international platforms. The public started to notice the particular DNA nature of our creations. Two years later, we proudly unveiled our shop in the prestigious Dubai Mall, opening a new chapter in our global presence goal.
Yet, beyond the wearables, the shops, and the material part, what truly defines us is our family—our team. We are more than colleagues; we are a collective of dreamers and artisans that are connected by a passionate vision. Together, we have created a brand that reaches people’s emotions, driven by our core principles: the happiness of our clients, a relentless pursuit of perfectionism, boundless creativity, and an unwavering commitment to versatility, beauty, and radiant aesthetics.
Our story is a testament to the belief that fashion isn't just about what we wear; it's about how it makes us feel., our emotions, and our experiences. We invite you to join us on this journey, where every piece tells a story, and every story celebrates the beauty of individuality.